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Design & Creative Direction

User Research

In User Research at Ubisoft, we’re all about investigating different aspects of player experience to drive impactful improvements in our games. We combine our qualitative and quantitative expertise to get to the heart of user actions and perceptions by designing studies, observing, listening, gathering and analyzing data through a variety of classic and cutting-edge methodologies. The insights we uncover guide game creators to pave the way toward building what players need and enjoy.


Meet Deborah Amar : User Reasearch Mobile manager

Worldwide Mobile User Research Manager, Déborah Amar’s aim is to decipher player behavior with a view to improving their gaming experience.

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Design & Creative Direction Teams

Creative Direction

In Creative Direction at Ubisoft, we set and boldly pursue the visions that will guide our games to a common purpose. From how they will look, to the stories they will te...

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Game & UX Design

In Game Design and UX Design at Ubisoft, we shape and smooth out the connected systems at the heart of our games. We are creators of innovative features that fuel our wor...

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Level Design

In Level Design at Ubisoft, we are the architects of worlds packed with things to see and do. Infusing our games with a sense of purpose and variety, we are user-centric ...

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Narration & Realization

In Narration and Realization at Ubisoft, we give greater depth and meaning to our gaming experiences, drawing players into compelling stories that make them care and feel...

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