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Design

User Experience Design & User Research

In User Experience Design & User Research, we champion player-centric design, ensuring every game is intuitive, immersive, and deeply engaging. By balancing user needs with the creative vision, we elevate the overall gaming experience, making it seamless and enjoyable. From crafting accessible and cohesive designs to conducting insightful research into player behaviors, our teams ensure that every decision enhances player satisfaction. We drive strategic decisions, refine game flow, and provide actionable insights that shape development, ensuring our games consistently deliver exceptional experiences that resonate with players worldwide.

More Design Teams

  • Creative Direction

    In Creative Direction at Ubisoft, we set and boldly pursue the visions that will guide our games to a common purpose. From how they will look, to the stories they will te...

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  • Game Design

    In Game Design at Ubisoft, we craft the engaging and dynamic gameplay rules that define our worlds. We are the architects of innovative features that intricately weave to...

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  • Level Design

    In Level Design at Ubisoft, we are the architects of worlds packed with things to see and do. Infusing our games with a sense of purpose and variety, we are user-centric ...

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  • Narrative Design

    In Narrative Design at Ubisoft, we bring stories to life, shaping the emotional core that drives our games forward. We orchestrate a dynamic narrative ecosystem that ampl...

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  • Realization & Cinematic Design

    In Realization & Cinematic Design, we create powerful, unforgettable moments that elevate the emotional resonance and storytelling of our games. By expertly combining gam...

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  • Technical Design

    In Technical Design at Ubisoft, we ensure that every creative vision comes to life through seamless technical execution. We bridge the gap between innovative game mechani...

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