Tina Lu

7-month internship in Consumer & Market Intelligence at Ubisoft NCSA HQ


What is your background?

I completed my undergraduate degree at Lehigh University with majors in Information & System Engineering and Financial Engineering in Pennsylvania. Before interning at Ubisoft as a CRM Data Intern, I interned at ABB's Financial Planning & Controlling Department and had a couple part-time jobs with roles involving marketing research and data analytics skills. This internship helped me successfully step into my dream industry.

What is the most exciting project you’ve worked on?

The most interesting projects I have worked on are the Profiling Analysis on Beta registrants for For Honor, Ghost Recon Wildlands, and Steep. I was given the flexibility to define the scope and objectives of the analysis. The analysis helped the CRM team, the Brand team and the Marketing team to understand who their customers were. It was fun to explore the data and dig the players' profiles out of huge data sets. It was also my first time working with that amount of data and different data sources to create visualizations and reports. I had lots of fun and challenges in terms of the technical aspect J

What did you learn during your internship?

I would say…lots of things regarding tools used such as Tableau, SQL Server, Vertica, Teradata, Neolane and Adobe Analytics...and of course marketing related knowledge. However, the most valuable thing I learnt is how to work with different teams across the world, who to contact for the right information, and how to present the data in a clear way that can be understood easily by people from different teams.

Why would you recommend this internship at Ubisoft to other students?

We have an awesome game room with consoles and PCs set up in the San Francisco Office! You will be surrounded by gamers! People here at Ubisoft are nice, friendly, open-minded and very easy to work with. Interns also get the opportunity to attend lots of events and parties held by Ubisoft. Meanwhile, you gain the experience of working in a big corporation where you have the opportunity to meet lots of people if you are willing to take the initiative.

In your opinion, which qualities are required to succeed during an internship at Ubisoft?

I think it's important to have passion in this industry and on the role itself. You should first love your job in order to excel at it. It's okay to say you haven't worked on similar projects or don't possess certain skills, but it's up to you to choose whether to take the initiative and go beyond to learn the new skills.