It's not playable from the Epic Games store for a few more hours.
According to the times I found it launches there at:
Nov 11, 3AM AEDT
Nov 10, 4PM UTC / 5PM CET
Nov 10, 8AM PST / 11AM EST

@elvende
I managed to get it to work on the fourth try!
Only thing that changed was I updated my graphics driver. Maybe check that?

I had the same problem earlier, but managed to get it to work on the fourth try.
Only thing that changed was I updated my graphics driver. Maybe check your one is up to date?

I've got the same problem. Did the update, computer restarted, try to open game... nope

@theonlyskates Depends on where you are. In Australia we're supposed to have been able to play it since midnight - 11 hours ago.