I already tried ubisoft support. Not allowing "submit case" for some reason (COVID-19 excuse?).
Other options were: Twitter - tried that no response.
This forum.

Purchased Samsung EVO 1TB SSD.
It came with a free Game Code for Assassins Creed: Valhalla.
Free game code information,

Sent: 30 December 2020 15:05
Subject: Your Digital Download Codes

Here is your Assassins Creed: Valhalla game code
Please follow the steps below to redeem.   

1. Access the redeem website at (web address...)
2. Type the Reward Code provided to you by email, and click the ‘submit my code†button.
3. Log in or create an Ubisoft account. Please ensure you are logged into the correct Ubisoft Account;
4. Once the Reward Code is successfully redeemed, the game, Assassins Creed Valhalla is directly activated in your Uplay library. The Content will be available for download from 10 November 2020.   


I entered the code as requested today
I get the following email below.
The game does not show up in my Ubisoft Account Game Library at all.
Please advise.

From: Assassin's Creed Valhalla
Sent: 03 January 2021 00:38
Subject: Thank you for redeeming your code

Your PC game has successfully unlocked!   |  View in browser

THANK YOU FOR REDEEMING YOUR PROMOTIONAL SAMSUNG CODE

Your digital version of Assassin's Creed Valhalla Standard Edition is now unlocked. Log into Ubisoft Connect on PC from November 10 th 2020 to download and play.